Scegli il miglior consulente Google Adwords

La scelta di un consulente Google Adwords è una fase particolarmente delicata perché chi sceglie deve trasferire il proprio denaro/investimento nelle mani di un perfetto sconosciuto.

In questo breve articolo ti consiglierò quali parametri considerare per la scelta del tuo consulente Google Adwords.

  1. Certificazione Google partner

La certificazione Google Adwords è un attestato che google rilascia ai propri studenti dopo il superamento di due dei sei esami messi a disposizione da Google.

ottieni la certificazione quando superi l’esame sui principi base di Google Adwords e l’esame sulla ricerca avanzata oppure sulla Rete Display (a tuo piacimento).

L’esame è difficile perché è composto da 100 domande a risposta multipla (4  possibili risposte)  per una durata di 120 minuti. Durante l’esame non potrai saltare le domande per cui sarai costretto ad una risposta celere.

Chi detiene una certificazione Google Adwords è sicuramente una persona che ha studiato  ed è competente in materia. Sicuramente non dovrete considerare solamente questo aspetto perché la scelta di un ottimo consulente Google Adwords dovrà essere basata indubbiamente sulle sue precedenti attività nella creazione di campagne AdWords.

L’esame di certificazione Google partner infatti ti dà delle nozioni teoriche indispensabili per poter lavorare come SEM Specialist,  ma il fattore più importante che determinerà la tua scelta sarà a mio avviso l’esperienza pregressa nel settore.

  1. Esperienza di settore

Ti dovrei chiedere: ha mai realizzato una campagna Google Adwords? che tipo di campagna Google Adwords ha realizzato in passato? ha lavorato alla realizzazione di campagne Google AdWords per e-commerce?  che tipi di campagne Google Adwords ha strutturato?

CPA?  Shopping?  CPC?

Sono tutte domande che dovrete porre al vostro consulente AdWords.

solitamente un ottimo consulente Google Adwords chiederà due importi:
– realizzazione e strutturazione della campagna AdWords

– budget di investimento.

per quanto riguarda quest’ultimo sarà sicuramente un investimento che andrete a fare molto oneroso ( lo sappiamo tutti che Google Adwords a prezzi molto alti),  ma se sceglierete un buon consulente AdWords potrete riuscire ad ottenere un ROI positivo e dunque rientrare dell’investimento iniziale.

Calcolo del ROI

Il calcolo del ROI ( ritorno sull’investimento)  deve essere un parametro calcolabile da parte del vostro consulente. Qualora egli non riuscisse a calcolare un ritorno sull’investimento diffidate dalla scelta.

Mi raccomando però non chiedete il calcolo del ROI a un consulente Google prima di avere iniziato una campagna,  perché è evidente che non potrà mai darti una risposta.

Sapete perché? un consulente Google Adwords non è mago Merlino, non riesce a calcolare un ritorno sull’investimento ancor prima di aver fatto partire una campagna Google Adwords e verificato il numero di conversioni per un determinato periodo ho tempo prova.

Diffidate dunque da tutti quei consulenti che vi diranno che il vostro ritorno economico sarà del 20 del 30 o del 40% perché non è così.

Una campagna Google Adwords è determinata da molteplici fattori: il vostro prodotto può piacere o non piacere, la pagina di destinazione su cui atterra l’utente finale può non piacere ed  essere confusionaria determinando cosi  una percentuale di rimbalzo molto alta ( in parole povere l’utente entra dentro la pagina facendo di consumare budget perché clicca sull’annuncio e poi esce).

Da tutti questi fattori si evince che la determinazione del ROI può essere calcolata solamente durante un periodo prova che stabilirà il consulente AdWords a seconda del settore o del prodotto che andrete ad immettere sul mercato.


Spero di essere stato d’aiuto a tutti coloro che hanno intenzione di scegliere un buon consulente Google Adwords e nel caso in cui  decidiate di scegliere me ne sarei onorato.

Potrete dare un’occhiata al seguente indirizzo internet:

Finding that Elusive Point of Differentiation

In a previous post, I discussed the importance of differentiating your business (and brand) from competitors, while acknowledging how challenging that can be. I suggested learning as much as possible about your customers (current and prospective), and analyzing your competitors to see how they are trying to distinguish themselves and promote their products and services. I suggested some questions you might ask as part of this analysis and shared some tips for conducting this research.

Once you have performed that analysis, and assessed your own offerings to gain a reasonably objective understanding of how well your business stacks up, it’s time to consider various ways to distinguish yourself in a crowded marketplace.

First of all, you need to avoid marketing clichés and unsubstantiated assertions. If you’re going to claim you have the “best employees,” or offer “superior product quality,” you’d better have some evidence to back that up. Consider Boston Brewing Co., the company behind Sam Adams Boston Lager. When the company touts its superior quality, it supportsits assertions — for example, with discussions of its four-vessel brewing process, its secondary fermentation (krausening) and the specific choice hops it specifies for each of its myriad brands.

Are such claims credible? While I enjoy the company’s beer, I don’t know whether that enjoyment can be attributed to these factors. But I’ll definitely consider the company’s claims seriously.

If you tell me I should patronize your business because you have the best, most committed employees, give me some proof points to back up your claim. Do you have a more intensive screening process for job candidates? Do your employees receive atypical levels of training and education to enhance their performance? Are they paid higher than the industry average? Is your employee turnover rate significantly better than that of other companies in your industry?

In the public relations field, some agencies differentiate themselves by promoting the fact that staff members are required to have earned the APR (Accredited in Public Relations) designation, which involves passing a fairly extensive oral and written examination. There are many outstanding PR professionals who don’t have an APR, but requiring it for professional employees is an option for creating differentiation.

Following are a few options brands have used to create a distinct identity. Consider whether any of these hold potential for your business. 

Product Quality. Many companies try to differentiate themselves by claiming superior quality. It can work, but it’s not easy when the competitive bar is high. Ask yourself: in what way are our products better? What evidence can we offer to support such claims?

Among your best options is to secure third-party validation. Such validation can come from actual customers, for example through online reviews on sites such as Yelp. Being touted by recognized experts (think Consumer Reports or JD Power) can provide powerful evidence of quality, as can stories (not advertisements!) in respected newspapers, magazines and websites. Perhaps you operate in the field that has awards for recognizing companies or products that demonstrate noteworthy quality.

Also, remember that quality may be defined differently by different people. Apple developed an enormously powerful brand by making its products appealing to regular consumers rather than engineers or computer aficionados (“the computer for the rest of us”). The company also distinguished itself by focusing intensely on superior design, and has remained one of the world’s most value brands by continually innovating and introducing not only new products, but new product categories.

Service. Service is another area where companies seek to differentiate themselves. But before declaiming about your superior service, consider what that means to your customers: Does it entail being the fastest provider? The most dependable?The most friendly or attentive?The most consistent? Do you offer customized or personalized service?

Businesses today are increasingly focused on evaluating their customer experience. Begin by asking yourself how your customers might define a good customer experience. One way to assess this is to consider various ways your customers might have a bad experience. Be objective, and put yourself in their shoes. Then ask yourself how easy it is it to do business with you? If a customer experience problems, how easy is it for them to get those problems resolved? Is it fairly simple to reach someone who can help them, or do they get lost in “voice mail hell” when they try to contact you? To you force them to complete various forms before they can have their concerns addressed?

One company that has gained an excellent reputation for making it easy to do business with it is Zappos, the online shoe retailer. The company pioneered the process of buying shoes much faster and easier than was common in the footwear industry. However, it faced a significant challenge: people were used trying on shoes at a store in order to ensure proper fit and comfort, and many would hesitate to risk buying (potentially ill-fitting) shoes over the internet. Zappo’s solution: allow consumers to return shoes they purchased for a full refund, no questions asked. Moreover, theyoffered to pay for shipping the returned shoes…and to cover the cost of shipping a new pair to the consumer. They thus overcame that natural fear, maintained their differentiation and succeeded in an entirely new market segment.

In my next post I’ll share a few more ideas you might consider for differentiating your business.

How to Find Good SEO Marketing Companies

Search engine optimization is an essential element of your site if you want a large number users to discover your website. The different advertising techniques can expand the exposure of your site, but you have to keep discover new places to advertise in order to stabilize or rise your traffic. SEO can greatly contribute to the traffic if you know how to begin. While the results take a bit longer than customary advertising techniques, you will notice huge advantages.

If you don’t have time to learn SEO or you want the SEO results instantly then you should look for talented in seo singapore to help you. A single SEO marketing company ought to be enough to help you fully but you must still look out multiple SEO marketing organization so you can limit your choice down to a very talented company. Here are a few tips on discovering these good SEO marketing organizations.

Forum Communities

There are many forums that rotate around the theme of online marketing so you can be sure to discover expert in seo singapore here. You can always ask the community for any good SEO marketing agency. Forum communities are best resource to know this because highly active members get a chance to participate. You can trust in these forum members because forum moderators are on the search for any members that hope to scam or fool others.

Since there are lots of these sorts of forums, you can join as different forums as you like to gather many search engine marketing companies. You might even discover members that manage these companies so they can ask you more about their companies.

Freelance Sites

Freelance websites are incredible places for freelancers to create money and find clients. On the other end, these sites also make it easier for people to discover professional services and that includes SEO. Since SEO services can be quite competitive, SEO companies will try to promote their services to these freelance websites.

So all you should to do is visit these websites and search at the different companies. Various freelance websites allow others to provide feedback to the company which is so helpful if you discover yourself selecting among-st a group of attractive companies. If the SEO company has many positive feedback, you can select that company with confidence.

You may be wondering if using a search engine is a good suggestion to discover SEO marketing companies. While you can discover a good number of SEO companies, you have to remember that these companies are most likely using SEO to make their companies more noticeable. This isn’t sufficient to determine if an SEO company is better than another. Thus, you can use the search engine to discover some companies so you can do background research later on. Overall, it is best to stick with forum communities and freelance websites as you can discover a lot of good companies.

Tips on utilization of Internet Marketing

The Internet provides new opportunities to its users for opening the new doors to the business. There are various entrepreneurs who were just computer owners initially. The success story of Mark Zuckerberg with Facebook, or Matt Mullenweg with Word press are an amazing illustrations that prove the point and it isn’t important to be a genius to reach success in this world, you simply need to know few tips on the utilization of the Internet marketing.

Watch competitors and learn from them

Pay your attention to other successful organizations, accumulate data, compare and discover what they have in common, what brought them up. You can visit competitors’ sites turning your attention to theirs techniques in marketing and advertising. Learn from their drawbacks and then make your strategy. Even if you specialist in a tiny niche, still be logical as there is always competition. Success will come eventually for those who would love to beat competition and find reliable internet marketing specialist in singapore who will help you to be expert in marketing.

Be available and trustworthy

What a shame to miss your clients because they just were not ready to find your website. Hardly ever online user searching Google scroll to the next page, just make sure your website is as high in Google search results as it is possible. Also, check the data on your site, product or service you give, ought to be described precisely if you don’t want to ruin client experience.

Customer’s reviews are essential for the development of your business, if they are positive then there is a possibility that initially, these clients will prolong their relationships with you and secondly, they will attract new clients. Work on reputation, demonstrate that you are more focused on your clients requires then sales. For this purpose, you may include review page on your website and ask clients to write few words about their experience and satisfaction level.

Start with small steps

Try not to overdo with your website, a few well-organized pages will benefit you rather than poorly designed website. Nobody likes to go from page to page to discover the information they require, individuals just get annoyed and go to another site. Make sure that website should be user friendly and easy to navigate.

Professional software development organizations always conduct user experience tests. This test incorporates a search of individuals who have those qualities which target audience of the website is supposed to have, later these individuals receive a list of assignments, like discover a button “submit news,” and as indicated by the way these undertaking were accomplished, developers enhance site making it more intuitive.

Be in touch with clients

Just make sure you have a way that how client should reach you. It will expand your credibility if you also place information about your working address and email. Email must be secured to ignore any frauds what may fakes impact your business. Try to create archiving arrangements for emails; it will be helpful if you require coming back to old messages. Messages history can assist you in the foundation of friendly relationships with your customers and people likes’ individual approach.

Don’t make your customers wait

Be quick and don’t forget to promote your work to your clients. Simplify the purchasing procedure, accelerate its transportation, and underline how quick it works. Speedy confirmation of new orders, quick downloads; quick checkout process will profit your advertising. We hope this article will clear your doubts and if you are interested to get reliable website design specialist in singapore will offer best site in affordable price.

Trainers follow an unique education system namely EYFS

Boys and girls those who suffer from attention problems will showcase interest in playing, reading, writing and communicating when they get trained in this world class teaching academy. This nursery school offers morning, afternoon and full day sessions and motivates the students wonderfully. Students will speak naturally without hesitation and enjoy their stay in this dynamic academy. Kids will also learn Arabic and other foreign languages in this leading academy and prosper in their life when they finish their courses. Faculties working here follow a new and wonderful education system namely Early Years Foundation Stage which is a fantastic curriculum designed for young and budding minds. This academy which has flamboyant team of teachers and staffs will extend maximum support and cooperation to the parents, well-wishers, visitors and students at all times.

Teachers, guides and supporting staff working in this established nursery school will understand the strengths and weaknesses of the kids and imparts education according to their mindset. They will also correct their weaknesses quickly and cultivate best habits in the minds of the budding youngsters. Kids will joyfully play in the play areas and improve writing, reading and speaking skills inside the classrooms. Faculties and others working at Inspire academy will show maximum leniencies to the child and teach many interesting skills and crafts. Talented and experienced trainers will show affection to the students and cajole them when they face problems.

Mechanics those have immense experience in repairing cars

Emission control, Government, Police and other authorities will take severe actions against the drivers if their vehicles pollute badly. Government has fixed certain parameters for vehicle pollution and when the carbon and smoke emissions from the vehicles is more than the prescribed limit then the concerned authorities will take stringent actions against the polluting vehicles. There is a system called MOT test wherein all the vehicles which are running in the country should not pollute carbon or toxic substances. The service engineers and other senior mechanics working at MOT in Bradford will check the emission levels, clean the exhaust pipes and repair all the parts wonderfully and deliver the vehicles to the customers within a stipulated time.

Tips For The Brand-New Internet Marketer

Have you finally committed yourself to using online marketing for your business? It can actually be pretty exciting. With these easy-to-use tools, you can begin building your website and creating your Internet marketing business. However, you have come to the right place for internet marketing advice. Listed below are some tips that will help you get started and organized so that you can become a successful internet marketer.

Internet marketing is an ever-changing phenomenon and researching up-to-date techniques will prove helpful. Get inspiration from the people that have succeeded before you. Many of these people will also advise you for a fee. Choose a system that you are going to want to stick with. It may start out slowly, but your time and effort will all pay off.

Create a FAQ page for your website. Your customers will be able to find answers quickly to questions. The more evident it is to your customer that purchasing services or goods from you is to his or her benefit, the more likely the person is to complete a transaction.

Add a squeeze page to your site to build your contact base. This page will ask your visitors for their email address. You may decide to provide a free promotional gift in exchange for email addresses. This way, they get a nice gift and you, in return, get to put them on your contact list.

You should implement a system in which your customers can leave feedback via reviews and ratings. Feedback from your customers allows you to see the advantages of each of your products from the vantage point of your consumers.

Most every cellular carrier will let you use your device for a dedicated business number, as well as your personal one. So make sure you get a number.

You can get great marketing results from an Ezine that is designed to forge closer ties with subscribers. You can experiment with adding photographs of your staff, customers, or even family. Try adding short humorous inputs about home life and employee relationships. When you use a title that sparks their interest, they will be more likely to click!

It is important to be listed within Google for proper internet marketing. You need to know what terms people are searching for on Google that relate to your business. Listing your business on Google can do wonders in increasing the success of your business.

Put your site in a format that is more user friendly. If visitors can navigate your site easily, then they are more likely to visit several pages of it.

Remember that your customers deserve an online experience as customer friendly as the service you provide them in-store. Follow a regular schedule of checks and follow-ups on your sites links, ads or anything else that impacts the buying experience. No one wants to shop at a business that is poorly tended, looks outdated and doesn’t put much effort into their appearance.

Do you feel better after reading this advice? There was quite a bit of information there, but you will now have the ability to begin your Internet marketing campaign correctly. Do not hesitate to periodically revisit this article when you find yourself in need of inspiration.

Internet marketing executives will digitalize the websites quickly

Online customers those who are living in the city of Singapore and other countries showcase interest to buy products only through mobile devices and online shopping portal. Buying products from retail outlets and shops is steadily become outdated methods. So, business entrepreneurs those have to optimize the websites and mobile sites to improve the profits and sales. These types of people can improve their sales and achieve their target quickly when they hire internet marketing gurus those who are working in this established designing company.

Executive working here is an expert at internet marketing and optimize the brand new and existing websites immaculately. When these guys refurbish the existing websites the new ones will look clutter free and pretty. Designers and developers working here will add new designs, add exotic back ground and font colors and install wordpress templates. Companies which do not own any websites can create one through this wonderful company which has designed and developed hundreds of websites in the past. Hire the expert at website design from this company and modify the existing websites instantly. Products rating and reviews will go up when these guys improves the site designs and features.

Reputed executives will improve the site wonderfully

Many sub-categories comes under internet marketing such as SEO, SEM, SMM, content, digital, social and multimedia and the experts working here have mastered all these popular domains. This company which is serving various branded companies of Singapore will charge only nominal amount for all the services. It is imperative to note that this company is well known for website design and many corporate and business houses hire the designers those who are working here. SEO experts and internet marketing executive will coordinate well and optimize the existing sites to a great extent.

Companies and individuals will save a lot when they hire these executives those who have immense experience in all the domains. Improve the websites through these SEO and SEM experts and stay ahead in the business always. Online shopping portals which see sluggish and slow growth will see extreme success when they hire the internet and digital marketing experts those who are working here. Business owners those who are focusing only on positive sales and profits will achieve their objectives within a short period of time when they optimize their websites through this firm. Visitors those who are happy with this team can dial the number that is showcased on this site and hire some of the employees those who are working here.

The importance of creating engaging content for your website

Creating content involves taking into account many important aspects, such as the needs of the public, the current trends, it is necessary to investigate various topics, etc. The creation of attractive and engaging content and, above all, quality is not a simple task, and much less easy, as this involves investing a lot of time. In digital marketing specialists we have the best team working 100% specialized in several important areas for the creation of quality content, especially for you. With us you can be sure that the content that we are going to create for you is the most attractive of all and better yet, you don’t have to worry about ever more by this work.

There are millions of internet users and the number is growing every day. Each time there are more and more people that have one or more connections to the internet, so, if we want our brand is one of the most recognized, it is of vital importance to create exciting Web content and of the highest quality. In the possible you have to create a brand in the process of visibility, without place to doubts in these modern times, but we have a suitable strategy for content or branded content that helps to connect the brand with our consumers, then our brand will be doomed to invisibility.

Among the benefits you are going to get from creating compelling content for your website are the following:

  • Will Attract new links from other websites pointing to our web page. These links will increase the traffic to our site online and therefore provide us with a better position in the search engines.
  • The attractive content and quality will be disseminated more quickly and easily in the different social networks. That is why if you create appealing content this will spread rapidly and the public of our brand will be unimaginable.

To achieve all these things, we have to make a thorough investigation of our audience to be able to decide which type of content created, because with this information we will be able to adapt the content that we are going to create. We can also generate content based on the company’s own data or brand, this information could be very interesting for the audience. The publication of videos is another way of calling the attention of the users, as they are very interesting for our audience.

Website Designing For Every Business In The Industry

There is price to pay for everything you desire. Even for getting profit numbers for your business you need to put some extra effort. Sometimes a simple set up of business is not enough. It is best said the more the merrier and so happens with monetary gain. In order to give your business that little push you shall take care of the marketing. If people know about your business it is likely they shall take interest in it and you can increase potential clients. Setting up a website for your business is the best solve.

What kind of website shall be beneficial?

There are a lot of factors that have to be kept in mind while setting up a website. This is where you need some skilled people at work. We make sure that you get the maximum possible scope to publicize your business. We are expert at cms website development which means you can edit your site from anywhere with internet access on computer or iPad, change the site design without affecting the content as they are separately organized, make changes with control panel knowledge without any coding complicacy and send updates to the RSS feeders by automatic RSS. Such websites are being made in cascading style sheets which it is easier to make changes.

We are here as an expert at ecommerce website development. We take in account every detail of such websites like Each detail is taken care like: online shopping carts for buyers to add items and modify, shipping status and wishlist creation, gift wrapping options, stock and inventory management, offer coupons, order history, sales reporting that can be exported to spreadsheet formats, discount codes, anonymous one page checkout to improve conversations, custom attribute options etc.

Why contact us?

It is a very obvious question which shall come in your mind and we have an answer to that. We are well known at website design not only that we have services of graphics designing, SEO optimization, web designing and many more. You can completely relax after giving us the responsibility. We shall take care of everything which has to be looked at. Our work has perfection in professionalism with personal approach. Our experts deal with every small detail in creating your website. Do contact us for further information or queries at our official website.

Every Situation Have A Various Factor

In this world every situation has numerous numbers of problems are faced day by day for various problems. This can be handled with the help of rules and regulation of In-house regulation factors of KRW San Antonio Personal Injury Attorneys formula. In the official website that have stated clearly all the matters regarding the serious issues as well as the things that makes all the situation in to the end with the help of rules they have followed with numerous way to happen.

Things To Remember Before Claim

There are major things that should be in well prepared before we file a complaint or to make a claim against somebody to their known knowledge. The hospital bill with duly signed by the duty Doctor, the police complaint letter of an accident with the official sign of police officer. With the entire letter make in to the order there is a possible to make a claim against them.

Various Categories Of Accident Can Claim

There are various accident in different way, that can’t be avoided but to claim against the accidental manner there are various ways are there to make it way. This can be maintaining a proper paper format. The various accidents are described into two ways, one in minor and the other is major accident. Work injury, accidental injury, animal attack injury, natural calamities injury. There are different forms and rules are followed to claim the money.

Contact Us, If Have Any Queries?

There are various doubts will come with regarding to the claims, that can be clearly describe with our 24 hours customer care officers. Other than that our official website are opened that stated all the rules and regulations and attached all the various PDF forms for various accident and to make a proper claim. Other than these sources can contact through official email or whatsapp or call us. While comparing with all other personal Injury Lawyers our Lawyers are well expects and user friendly for all type of clients for their problems.